Start with one pipeline
Choose the leads, jobs, or clients that need better visibility. Define the statuses, owners, reminders, and next actions that the team repeats every week.
Micro app use case
Custom CRM for Small Business: When It Makes Sense
A custom CRM should remove a specific operational bottleneck. It should not recreate every feature of a large sales platform before the team knows what it needs.
The short answer
Small teams whose sales or job pipeline is stuck in spreadsheets, inboxes, or a tool built for someone else's workflow. Starting project price: $997. Teams whose workflow already fits a standard CRM well. Final scope and price are confirmed before work begins.
By Luna Studio · Service framework, not market research ·
A focused workflow
Clear scope
Mobile-first UX
Search-ready structure
A useful next step
Scope before sales
Know what you are buying.
Small operations teams tracking quotes, inspections, or repeat jobs across disconnected spreadsheets and inbox threads.
Not a fit: Companies whose sales pipeline already fits a standard off-the-shelf CRM without custom handoff friction.
- What does this first release include?
- A focused intake-to-follow-up pipeline with explicit statuses, owner assignment, and next-action tracking. Broad marketing automation, call centers, and enterprise ERP sync are outside the starting scope. Deliverables: Defined pipeline stages and status transitions; Structured intake and lead-qualification capture; Owner assignment and follow-up queue views; Audit-friendly record history and export path.
- When should we use existing software instead?
- Adopt HubSpot, Pipedrive, or industry field-service software if standard pipelines match your process. Commission a custom workflow only for the bottleneck those tools cannot model.
- What determines the project price?
- Starting project price: $997 for a single-pipeline workflow; $1,997 for multi-role CRM foundations. Number of roles, record volume, legacy data migration, third-party webhooks, reporting views, and permission boundaries. Final scope and price must be approved before implementation.
- What data and permissions are required?
- Confirm stage definitions, user permissions, required fields per transition, data import cleanliness, and any webhook or email provider credentials owned by the business.
- What can this service not promise?
- A focused CRM micro-app does not replace accounting, payroll, or compliance archiving systems. Data migration from legacy tools requires inspecting actual export files first.
- Who owns the site and maintains it?
- Confirm source-code and design rights, third-party licenses, repository access, credentials, deployment, and handoff in the agreement. Use business-owned domain and vendor accounts where possible. Hosting, domains, paid tools, content changes, and ongoing support are separate responsibilities and recurring costs; no unlimited maintenance is implied.
Replacing an existing site or workflow?
Inventory current URLs, content rights, form destinations, vendor access, and data export options before choosing a redesign or migration. Agree the redirects, backup, validation, launch, and rollback plan first. No third-party platform support or data transfer is assumed until its access and export capabilities are reviewed.
The demo is original illustrative work by Luna Studio, not a client result. Our service framework reflects proposed implementation scope, not market-average pricing or independently tested software comparisons. About the studio in Córdoba, Argentina.
Before you decide
Is this the right fit?
Who it's for
Small teams whose sales or job pipeline is stuck in spreadsheets, inboxes, or a tool built for someone else's workflow.
What's included
- One pipeline with clear statuses and owners
- Reminders and next-action tracking
- Integrations added only where they reduce manual work
Starting at
$997
Not a fit when
Teams whose workflow already fits a standard CRM well.
Next step
Name the one pipeline that needs better visibility first.
Still not sure which tier fits? Use the free website scope calculator or read the website scope & pricing report.
Keep integrations intentional
Email, forms, calendars, payments, and reporting can be added where they reduce manual work. Avoid integrations that create more maintenance than value.
Frequently asked
Before you start
Direct answers to help you choose the right next version.
How much does a custom CRM for a small business cost?
It depends on users, workflows, permissions, data migration, and integrations. A focused Custom Web App can validate one process before a larger system is justified.
Should we build or buy a CRM?
Buy when a standard workflow fits. Consider custom work when the repeated process is distinctive, valuable, and poorly served by available tools.
What does this first release include?
A focused intake-to-follow-up pipeline with explicit statuses, owner assignment, and next-action tracking. Broad marketing automation, call centers, and enterprise ERP sync are outside the starting scope. Deliverables: Defined pipeline stages and status transitions; Structured intake and lead-qualification capture; Owner assignment and follow-up queue views; Audit-friendly record history and export path.
When should we use existing software instead?
Adopt HubSpot, Pipedrive, or industry field-service software if standard pipelines match your process. Commission a custom workflow only for the bottleneck those tools cannot model.
What determines the project price?
Starting project price: $997 for a single-pipeline workflow; $1,997 for multi-role CRM foundations. Number of roles, record volume, legacy data migration, third-party webhooks, reporting views, and permission boundaries. Final scope and price must be approved before implementation.
What data and permissions are required?
Confirm stage definitions, user permissions, required fields per transition, data import cleanliness, and any webhook or email provider credentials owned by the business.
What can this service not promise?
A focused CRM micro-app does not replace accounting, payroll, or compliance archiving systems. Data migration from legacy tools requires inspecting actual export files first.
Your next step
Tell us about your project: Custom CRM for Small Business: When It Makes Sense
Tell us what you offer, who you serve, and how you want to receive inquiries. We will review your request to define the scope; submitting does not confirm an appointment or a final price.
Public website — starting at $397Focused web app — starting at $997Full stack SaaS — starting at $1,997
Starting project prices. Content, tools, hosting, and maintenance are confirmed with your scope.
Scope, limits, and examples
Starting prices do not guarantee a final total, delivery date, search ranking, or business result. Hosting, tools, additional content, and maintenance require scope confirmation. Product examples are concepts, not testimonials or verified client case studies.
Next step